81% Conversion boost for Wizz:
How ContextSDK's real-world context revolutionizes engagement
Lift in conversion rate: Context-aware in-app offers reached users exactly when they were most engaged.
Boost in lifetime value (LTV): Personalized timing fostered engagement and boosted LTV.
of sales from 20% of prompts: Timing replaced volume, achieving sales goals with fewer in-app offers.
Wizz x ContextSDK
Overview
"How can apps make every interaction feel perfectly timed?" Wizz, the Paris-based app connecting young adults, took on this challenge with ContextSDK. Through a targeted experiment, Wizz discovered just how impactful well-timed in-app offers can be, leading to remarkable gains in engagement and user satisfaction.
Challenge
Mobile apps, often struggle with high churn rates and missed engagement opportunities because in-app offers reach users at inconvenient moments. Overloaded by prompts that don’t align with their real-world activities, users can feel disconnected and disengaged.
Solution
Wizz partnered with ContextSDK to implement ContextDecision, using real-world signals to send prompts when users were most receptive. This experiment introduced a new approach to engagement for Wizz, transforming each interaction into a meaningful experience aligned with the user’s real-world context.
Curious to see the full story?
Dive into the details of Wizz’s experiment and discover how ContextSDK’s real-world context can bring your app engagement to the next level.