Boost engagement and user retention with
with ContextSDK
Personalize your app experience with real-world signals that drive authentic connections.

PAIN POINTS
Challenges the social media app industry faces today
User retention:
High competition and user fatigue make retaining users an uphill battle.
Hyper-personalization:
Struggling to deliver relevant content without crossing privacy boundaries.
Content overload:
Users are overwhelmed with excessive notifications, leading to disengagement.
Privacy concerns:
Balancing personalization with maintaining user trust is a persistent challenge.
SOLUTION
Why ContextSDK is a game changer for social media apps


Real-world context personalization:
Leverage 200+ on-device signals to deliver content users care about, precisely when they’re ready to engage.
Enhanced notification strategy:
Avoid notification fatigue by sending context-driven alerts that users value.
Ad placement strategy:
Serve ads at the perfect moment, reducing intrusiveness and boosting click-through rates.
Increased retention rates:
Build trust by delivering intuitive, privacy-focused interactions, whether it’s ads or content, that feel natural.
USE CASES
Use cases tailored for social media app success

Dynamic content:

Adapt content and ad recommendations in real-time with ContextDecision based on user activity, like showing short videos or promoting products while walking.
Engagement nudges:

Use ContextPush to deliver meaningful updates and offers when users are most likely to engage (e.g., during their commute or after work hours).
Upsell or ad?

Use ContextDecision to dynamically choose between an upsell or an ad based on session length and user engagement.