ContextPush:
Context-aware Push Notifications
Increase your push notification open rate with context-aware push notifications.
The challenge with push notifications
Apps are constantly striving to keep users engaged, and push notifications can play a crucial role in this effort. However, if used thoughtlessly, they can backfire and lead to users uninstalling the app out of annoyance.
While external factors causing user churn are beyond the control of mobile app marketers, push notifications don’t have to be one of them. With better strategies, these notifications can enhance the user experience rather than detract from it.
The average US smartphone user receives 46 app push notifications per day, but the average Click-Through Rate (CTR) remains below 5%, highlighting the potential for improvement with better timing. Many apps currently send notifications blindly, without considering the user's context, resulting in high levels of frustration and ultimately, user churn.
By leveraging users' on-device signals, we can send push notifications at the most opportune moments, keeping users engaged without overwhelming them.
What is real-world context?
ContextSDK is a unique, new technology that detects the user’s real-world context to improve your app’s performance. We leverage on-device sensors, and execute on-device machine learning models to improve over time.
ContextPush leverages context-aware notifications to boost open rates
ContextPush is a new, unique technology leveraging the latest on-device sensors to find the perfect moment to send push notifications. Using on-device Machine Learning execution, all decisions on when to show the push notification happen directly on-device.
Seamlessly integrate with your existing push notification setup
ContextSDK integrates seamlessly with your existing push provider, customer engagement platform or custom-built server logic. ContextPush doesn’t operate standalone - it works in harmony with the logic you’ve already set up, ensuring smarter, perfectly timed notifications.
With ContextSDK, you get better results by sending notifications at the right moment, every time.
How does it work?
Introducing context-aware push notifications
Instead of your server deciding when to push certain promotions, news or engagement campaigns based on very limited context (user's in-app journey, time of the day, day of the week), we leverage the user's real-world context (What is the user up to in the real world? Are they walking? Are they in transit? Are they sitting somewhere?).
As a result, ContextPush will deliver your push notification to the user within a specified time-frame (e.g. 12 hours), leveraging the perfect moment to achieve the highest open rate.
All while being fully compatible with your existing push provider & engagement platform.
No PII, ever
We pride ourselves in being extremely privacy-focused, never using or storing any kind of Personally Identifiable Information, and never identifying a user, or device.
This allows for an easy integration, and makes your legal team happy.
For larger customers, we also offer on-premise solutions, leveraging your existing infrastructure.
Boost engagement and improve user retention
App developers typically invest considerable time in optimizing every message they send.
However, these messages are currently sent without any insight into users' intent.
ContextPush adds the dimension of real-world context to deliver context-aware messages that achieve an increase of the open-rate by up to 60%.
Risk-free rollout
ContextSDK is battle-tested and ready to handle your scale, currently processing billions of events per day. During the calibration phase, we will keep triggering the push prompt like you did before, therefore not impacting or changing your app’s functionality in any way.
Once you switch over to your custom model, we recommend running your own A/B test to see the revenue impact ContextSDK has.
Minimal footprint on your app
At ContextSDK, we've obsessed over efficiency, ensuring that our solution demands as little as necessary from your iOS app's resources.
We've fine-tuned our technology, so it uses a minimal load on both battery and CPU on your user’s devices.
Make data-driven decisions to drive conversions
Tap into ContextPush's potential to transform your app's performance and fuel remarkable growth. Unlock the power of context-aware push notifications.