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Optimize your app's conversions

with real-world conext

ContextDecision uses on-device signals and EdgeAI to optimize the timing and delivery of in-app offers, boosting conversions and user satisfaction.

Let’s optimize together

Improve timing, increase conversions

Acquiring new customers is increasingly cost-intensive, so minimizing churn and extending your customers’ lifetime value is more important that ever.
‍
ContextDecision helps you choose the best moments to increase conversions and decrease churn based on your user’s real-world activity.

Choosing the right moment increases your chance to:
  • Increase your in-app purchases
and subscriptions
  • Encourage users to complete onboarding flows seamlessly
  • Push your users to try new features in your app

Over-the-air updates for custom binary

Redefine the update experience with our over-the-air technology, eliminating the need for tedious App Store update cycles. We prioritize safety by rolling out updates gradually, ensuring stability before full release.

All decision making is running on-device, meaning ContextDecision doesn't rely on any infrastructure to operate.

Custom-built binary

For those who prefer to ship their custom machine learning model within their app, and not rely on Over-the-air model deployments, choose our custom binary option, where you get your own custom-built ContextDecision binary that includes all model data.

Push the right content, at the right time

Optimize conversion rates with ContextDecision. Identify perfect engagement moments to boost revenue and satisfaction without disrupting the user’s experience.

Base your decisions on real-world context data

Our machine learning model is trained by real-world data from your users’ interactions, identifying automatically your app’s most important factors and developing a personalized in-app approach to maximize your users’ conversion potential.

Implementation

Fast and easy implementation

Set up ContextDecision in a day with just a few lines of code and no new app permissions required.

Calibration mode

Initially, you set up ContextDecision in calibration mode. During this phase, we will fine-tune your custom machine learning model, optimized for your app and user-base.

First custom-model

After approximately 1,000 positive events, you can remotely deploy your first custom model with a single click, and we will automatically optimize your conversion rates. No code-changes needed.

Continuous improvement

Your machine learning model will continue to improve over time, ensuring ongoing performance enhancements.

Industries

Apply ContextDecision
to your industry

Leverage our expertise with billions of events processed to train our core model. Industry-specific models can deliver immediate impact, further enhanced by tailored training for your app's unique flow.

Food & Delivery

Contextual offering:

Boost user satisfaction by delivering perfectly timed meal deals and in-app subscription offers tailored to real-world context. Whether it's offering comfort food on a relaxing evening or offering a subscription discount after a large order, your app can anticipate user needs and enhance engagement while driving revenue.

Fitness & Health

Activity-based onboarding:

Customize the onboarding experience based on the user's current activity to enhance engagement and satisfaction. For example, if a user downloads the app while in bed at night, provide a detailed, relaxed onboarding process as they likely have more time to explore the features. Conversely, if the app is downloaded during a commute or while standing, offer a brief, streamlined onboarding experience, allowing the user to quickly get started.

Education

Adaptive learning paths:

Adjust learning content and notifications based on the user's context, such as quiet evening hours for in-depth study sessions or morning commutes for audio-based learning. Enhance learning outcomes by aligning educational content with the learner's environment and schedule.

Entertainment

Contextual content recommendations:

Suggest content based on the user's current situation, like offering relaxing music or podcasts during a commute, or family-friendly movies during a longer session. Increase app usage and subscriber loyalty by making content recommendations more relevant and timely.

Dating

Smart upsell timing:

Maximize the effectiveness of premium features by targeting users when they are most ready to engage. For example, if a user is lying in bed at night, they have more time to explore premium features and consider an upgrade. If commuting, present quick, enticing upsell options for on-the-go review. When standing or waiting, offer immediate interaction features like boosting profile visibility or unlocking additional matches.

Privacy comes always first

No PII, ever

Our unique approach, leveraging on-device processing, ensures privacy compliance without compromising performance. ContextDecision never stores or uses Personal Identifiable Information (PII), making it fully exempt from most privacy laws.

Enhanced security with on-premise data control

For large enterprises with highly sensitive data, we provide an on-premise solution. Your data remains securely within your existing infrastructure, giving you full control and peace of mind.

Try it yourself

FAQs

Welcome to our FAQ section, where we've gathered the most common questions about our software to help you find answers quickly and efficiently. Explore below to gain insights and tips for making the most out of our product.

Data Privacy

The data collected by Context Insights is not considered PII (Personal Identifiable Information) and as such cannot be used to identify a single user. Furthermore the necessary care is taken to ensure security of data both in transit and at rest.

Does it need any app permissions?

Context Insights works only with data that is freely available to any iOS app so no additional permissions need to be requested from your users.

Can I pin-point a context to a specfic user?

No! We've built Context Insights to ensure the highest level of privacy, never allowing any party (including us) to identify a specific user, or device. There are multiple levels of technical implementation details that guarantee this. For example, we won't show your Context Insights Dashboard until you've received at least 10,000 app starts, making it impossible to track a specific person.

Is it really free?

Yes! Using Context Insights is completely free.

We also offer a ContextSDK Decision product, helping you find the right moment for specific messages, banners and prompts powered by your own custom machine learning model, which is an optional, paid service.

How does it work?

Context Insights uses the accelerometer and gyroscope (plus some more sources) built into every iPhone to accurately predict the current real world context of your user base. Using this information we can give you a unique new perspective on how your user base is using your app. And all this without processing any PII (personally identifiable information) ever.

How does it affect my app?

Context Insights only has a minimal impact on your app. Adding less than 700kb to your apps footprint and consuming less than 1MB of RAM.

Make data-driven decisions to drive conversions

Tap into ContextDecision's potential to transform your app's performance and fuel remarkable growth. Unlock valuable insights, optimize user interactions, and propel your app to unparalleled success.

Decide with Context

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Welcome aboard!

Get ready to explore how real-world context can transform apps. Stay tuned for our upcoming issues!
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Leveraging real‒world user context to supercharge engagement and revenue since 2023.
Founded by Felix Krause and Dieter Rappold.
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