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In-App Conversion Timing

Show the right experience at the right moment - paywalls, onboarding, offers and upsells timed to what users are actually doing.

Explore ContextDecision

Your app treats every user the same.

Current tools tell you who your users are and what they've done before. Demographics, in-app behavior, past sessions. Useful - but static.

→ None of that tells you what's happening right now. Is the user rushing? Relaxed? Half-distracted?

Without real-world context, every in-app decision is a guess.

User on the move

Phone in hand, walking, half-distracted.

This is not the moment for a detailed paywall or a long onboarding flow. ContextDecision detects motion and serves a short, frictionless version - one tap, done.

User settled at home

Stationary, screen active, unhurried.

This is when users actually read, consider and convert. ContextDecision detects the relaxed context and serves the full experience - complete paywall, detailed onboarding, richer upsell.

What you can optimize

Onboarding
Quick flow for users on the move. Detailed guidance when they have time to engage.
Sign-up
Minimal fields for a quick session. Full options when users are settled and ready.
Paywall
Short, direct pitch for busy moments. Full value story when users are relaxed and receptive.
Upsells
Brief offer during quick interactions. Detailed pitch during deep engagement sessions.

Risk-free rollout

ContextDecision is battle-tested, currently processing billions of context events per day.

Your app behavior doesn't change during calibration. Once you're live, run your own A/B test - we'll give you the data to prove the impact.

Minimal footprint

Lightweight by design.

ContextDecision runs quietly in the background - minimal battery, minimal CPU, minimal effort to integrate. Works even in memory-constrained environments. Most teams are up and running in days.

Decide with Context

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Welcome aboard!

Get ready to explore how real-world context can transform apps. Stay tuned for our upcoming issues!
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Leveraging real‒world user context to supercharge engagement and revenue since 2023.
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Founded by Felix Krause and Dieter Rappold.
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