ContextSDK Press
Launching Context Insights, a Free Real-World Context Analytics Software for Mobile Apps
Vienna, Austria; APR 17th 2024; Context SDK, a leading provider of real-world context solutions, today announced the launch of Context Insights, setting a new standard in understanding user engagement through real-world context for mobile app companies.
Context Insights helps iOS developers and product owners of mobile apps understand the real-world contexts in which their users are using the app. This information can be used to improve the user experience, increase engagement, and drive growth.
Key features of Context Insights include:
- Real-world context tracking: Within three seconds after the app starts Context Insights can assess the real-world context of a user, based on +180 signals from the mobile device.
- Data-Driven Insights Without PII: Context Insights provides a new approach to mobile analytics, creating context based on the real-world status of the user, as opposed to traditional approaches such as in-app behavior.
- User-Friendly Interface: Context Insights has an easy-to-use interface that makes it simple for product owners to access and understand the data.
"Context Insights is a game-changer for mobile app companies," said Dieter Rappold, CEO of Context SDK. "For the first time, product owners can understand the real-world contexts in which their users are using the app. This information can be used to make informed decisions about how to improve the user experience, increase engagement, and ultimately drive growth." Eric Seufert, leading strategist and quantitative marketer firmly believes that “Context Insights and its assessment of real-world context adds a unique new data vector to close the loop on conversion to achieve 360 degree contextualization. This will advance the mental models of measurement across the mobile ecosystem.”
Whereas traditional analytics approaches, that focus on the user ID or the device ID, come increasingly under pressure, because of rising privacy concerns and new legislation, Context Insights works without collecting any Personal identifiable information (PII).
Now freely available to all mobile app companies, discover a new dimension of app analytics with Context Insights at contextsdk.com/insights.
About ContextSDK
ContextSDK is an early stage startup on a mission to revolutionize the mobile app industry. With a focus on real-time user context, ContextSDK empowers mobile apps to provide personalized and engaging experiences while enhancing app monetization. Founded by Felix Krause, former mastermind behind https://fastlane.tools/, and Dieter Rappold, the company is ready to make a substantial impact in the world of app development and user experience. Context SDK's products are used by some of the world's largest and most successful mobile app companies.
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