What Are Contextual Notifications? How to Trigger Them at the Right Moment with On-Device AI
Introduction
Tired of your push notifications being ignored — or worse, getting users to disable them entirely? You’re not alone. In a world where attention is scarce, contextual notifications are becoming the gold standard for smarter, more effective mobile engagement.
But what are contextual notifications really? And how can your app know when the right moment is?
In this article, we’ll explain what contextual notifications are, why timing is everything, and how you can use on-device AI to send notifications that actually get noticed. We’ll also introduce ContextPush, the tool designed to do exactly that — and share how it works alongside ContextDecision for monetization and personalization use cases.
What Are Contextual Notifications?
A contextual notification is a push message delivered based on a user’s real-world context — not just time of day or in-app behavior. It considers what the user is doing right now:
- Are they on the move?
- Are they sitting still with their phone idle?
- Are they plugged in at home, scrolling in the evening?
Contextual notifications aim to trigger messages when the moment is right, based on a mix of behavioral, environmental, and device-level signals. The result? Less spammy nudges. More timely, relevant outreach.
Instead of blasting your audience with one-size-fits-all pushes, contextual notifications make sure each message feels natural — like it was meant to be seen right then and there.
Why Context Matters More Than Ever
Most push strategies still rely on basic logic: send at 10AM, or send 24 hours after last session. But users don’t live on schedules — they live in moments.
Let’s say you send a re-engagement push at 6PM.
For one user, it’s a quiet moment at home, and your message hits perfectly.
For another, they’re stuck in traffic or mid-conversation — and they swipe it away.
Same time. Totally different outcomes.
Contextual notifications solve this. They help you detect when a user is in a receptive state and time your message accordingly. This can lead to:
- Higher open rates
- Improved retention
- Lower opt-out/uninstall rates
- Better overall experience for your users
And importantly: it’s not about creepy tracking. With the right setup, context-awareness can happen entirely on-device and privacy-safe — no GPS or PII required.
Introducing ContextPush: Real-World Context Detection for Smarter Notifications
ContextPush is our solution for building contextual notification flows — and it’s powered by on-device AI.
It works by detecting over 200 real-time signals from a user’s phone, such as:
- Motion (e.g. walking, sitting, driving)
- Screen state (e.g. just unlocked, idle, high-frequency use)
- Charging and battery status
- Time of day + usage rhythm
- Environmental conditions (e.g. light level)
From this, ContextPush builds a dynamic understanding of a user’s moment-to-moment state. Based on rules you define, it can trigger a notification when the conditions are just right.
Example: Contextual Notification in a Fitness App
- A user hasn’t completed a workout this week.
- Normally, you’d send a reminder push.
- But ContextPush sees they’re currently driving. Instead of sending it now, it waits.
- Later that evening, the user is at home, idle, plugged in.
- Then, the app sends: “Quick 10-min stretch? You’ve got time — and we’ve got the plan.”
→ The result? Better timing, better conversion, better UX.
You define the logic. ContextPush detects the moment.
Built for Privacy and Speed
Unlike traditional solutions, ContextPush runs entirely on-device. That means:
- No GPS or personal data needed
- No battery drain
- No cloud calls for every decision
- Real-time responsiveness
Your app stays fast, users stay private, and notifications feel magically timed.
What About Monetization and Personalization? Meet ContextDecision
While ContextPush handles when to engage users, ContextDecision helps you decide what to show — especially around monetization and personalization.
Let’s say a user is about to hit a paywall:
- If the moment feels right (calm state, high intent), ContextDecision shows the full-price offer.
- If the user seems hesitant or distracted, ContextDecision might trigger a personalized discount — just enough to nudge them across the line.
Together, ContextPush and ContextDecision allow you to:
- Trigger the right message
- At the right moment
- With the right offer
That’s the power of real-world context — not just personalization, but personalization that respects the user’s state of mind.
Use Cases: Where Contextual Notifications Work Best
ContextPush is used by mobile teams across industries. A few standout examples:
Dating Apps
Trigger messages during calm, idle moments — not when someone is walking to work or in a rush. Boost re-engagement by catching users when they’re more likely to swipe back in.
EdTech
Send learning prompts when students are more likely to be focused (e.g. stationary, low distractions). Avoid pushing during chaotic moments.
Banking / Fintech
Push onboarding flows or KYC prompts when users are relaxed, fully charged, and on Wi-Fi — not when they’re out and about.
Gaming
Nudge users to return after a win, not a loss. Or time ad offers during breaks or passive play moments.
The use cases are endless. But they all come back to one thing: timing based on real-world behavior.
Ready to Start Sending Contextual Notifications?
Contextual notifications are no longer a “nice to have” — they’re quickly becoming the standard for effective mobile engagement.
With ContextPush, your app can finally engage users the way they want to be engaged:
- At the right time
- Without unnecessary interruptions
- And without giving up their privacy
Combine it with ContextDecision, and you’re building a smarter app experience that adapts in real time.
