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80% of Apps Are Going to Disappear. Here's Why That's Not Hyperbole.

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AllProductGrowthMarketEngineering
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From Dashboards to Data Products: Why the Next Era of Mobile Growth Needs a New Data Layer

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A Look Under the Hood: How Phones Tell Us What Users Are Doing

February 23, 2026
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Your Rewarded Ads Aren’t Being Watched: How Device Orientation Fixes It

December 19, 2025
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What Is an Accelerometer? What Is a Gyroscope? And Why Should App Teams Care?

December 18, 2025
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Small But Mighty: Why On-Device AI Is the Future of Mobile Marketing

November 19, 2025
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The Moment of Install: Why Most Apps Start Blind 

November 13, 2025
Product

How to Really Know When Users Delete Your App

October 7, 2025
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The Secret to Higher Onboarding Completion Rates

September 24, 2025
Engineering

Building the Infrastructure to Ingest 40m Context Events per Day

January 24, 2024
Engineering

Timing Your Purchasely Paywalls with ContextSDK: The Missing “When” in Paywall Targeting