The Right Moment to Ask for Love: Contextual Timing for App Reviews
Introduction
Every app wants five stars.
But few ask for them the right way.
You can have the most loyal user base in the world - yet if your review prompt shows up at the wrong time, even your happiest users will tap “Not now”.
Why timing matters more than tone
The psychology is simple: humans remember experiences by peaks and endings.
If your app interrupts a flow moment, users feel friction.
If you ask right after a positive emotional peak, you anchor gratitude.
Lose It!’s team recently simplified their review flow from five sentiment options to two and timed prompts during moments of high engagement. The result? Significant jumps in positive reviews and conversion from prompt → submission.
What defines a “right” moment
- Post-achievement: right after a goal, workout, or successful task.
- Calm state: when the user is stationary or not multitasking.
- Inside satisfaction windows: times when users naturally reflect (evening, commute home, post-purchase).
How ContextSDK helps
With ContextDecision, you can detect those emotional and situational highs automatically.
- Identify when the device shows low motion and high attention.
- Delay prompts until the user is calm and receptive.
- Skip requests entirely when context signals frustration or rush.
That means your next five-star moment happens because you asked when it felt right - not just when your flowchart said to.
ContextPush can take it further - reminding returning users to leave a review the first time they open the app after a great session, rather than days later when the feeling’s gone.
Bottom line
Reviews aren’t just about wording. They’re about timing - and timing is context.Let’s stop guessing and start asking for love when users actually feel it.
